Since I was a little girl who lived in Austin through now as a young adult, KGSR has always been my radio station of choice. My groovy parents probably influenced this when I was younger, and their love and exceptional taste in music has greatly influenced what I look for in a stellar song. Even when we moved away to the hill country, I remember the excitement as we drove into Austin when that 107.1 FM station fuzzed into good ol’ reliable KGSR.
KGSR has always been a station that plays an eclectic range of music styles. A usual day consists of a Bob Schneider song smooshed between an old Willie Nelson classic and then the latest Wilco and Feist duo. My mom has always loved the station because they play her favorites: Delbert McClinton, Van Morrison, Bonnie Raitt, etc. I love it for its support of local artists as well as its talent at finding amazing oddball songs out of nowhere, and introducing them to us open-for-anything Austinites. Not to mention they pick out the best folk, Texas country, and rock classics and sprinkle them through the day’s play. I’d say, the Austin music community puts a lot of faith into KGSR, as it is known to represent what we like as the music capital of the world.
Recently, 107.1 FM KGSR switched to 93.3 FM KGSR. Their station change was rather dramatic and took some adjusting. It’s amazing how attached one can actually be to a set of numbers. I’d grown up to 107.1, so switching to 93.3, which, by the way, used to be this bubblegum/rap/dance/pop station, just seemed weird. But the radio did tons of advertising and tried to walk Austinites through the change, assuring us that the only actual difference would be the station number, not the radio personality.
Yet, as a couple months have gone by, I’ve started to notice some slight differences in more than just the station number. I still absolutely love my KGSR, and they continue to play a ton of my favorite tunes. It’s just… not quite the same.
For one thing, they upped the commercial time and advertisements, even on their website. I used to never bring CDs in my car because I had so much faith in this station, but now I never leave home without a back up mixed CD in case KGSR is taking one of their many and forever-lasting commercial breaks. I know all radio stations are notoriously known for this and it’s how they pay the bills, so to speak, but it just seems a little flashier and more commercialized than it used to be.
I asked a couple of my friends if they’d noticed any changes since the 107.1 to 93.3 shift, and they all agreed the type of music has changed. One my friends said he likes the new music better, as 107.1 used to be the “dad” station and 93.3 is playing way more contemporary stuff like Vampire Weekend, Broken Bells, etc. My other friends said they missed the mixture and the unknown.
93.3 KGSR still plays a little bit of everything, but it’s definitely starting to lean heavier on mainstream indie pop, which I usually enjoy, but I long for the balance. And another complaint I have is that they have gotten into this bad habit of playing the same “it” songs over and over until they might as well have stabbed them in the heart because they are dead to me. For instance, I loved the Edward Sharpe and Magnetic Zero’s “Home” song, but I really loathe hearing it every twenty minutes.
KGSR, I still love you, and as of right now, you remain my favorite radio station. But please don’t lose yourself in your recent surge of popularity. Although it’s tempting, don’t sell out. Stay true to the fans who have loved you for who you really are. You’re still awesome – just watch it. I see you walking a fine line lately, and it’s tempting me to stick to mixed CDs and NPR.



I agree 100%! I discovered KGSR when I got my first internship and joined the ranks of I35 commuters. They definitely used to be different…but I will say they’ve always been guilty of wearing me out on a song. I love Patty Griffin, but had to work hard to WANT to hear her music after those 6 months of commuting.
I feel they’ve done a little selling out, and like you, hope it doesn’t go further. It seems like they make you seek out those little specialties (TX musicians, folk artists, etc) now by specifically listening to some of their programming (Lone Star State of Mind), rather than dispersing it to the masses throughout the day.
Their ads have definitely increased, but being the weird person I am, I’ve noticed that they are pretty set in their timing of them…which allows me to know when to flip over to KUT. Also, if I hear one more Thundercloud Subs commercial I might stab my eyes out.
Finally, if you’re not already – join their fan community. I get surveys and feedback questions all the time. Maybe if enough of us speak up, things won’t get too out of hand.
Nice post. It’s been an interesting 6 months as we’ve moved the station musically. The only thing I want to point out is that we have not increased our advertising. If anything we’ve made efforts to cut back and give all of you as much music as we can. Thanks for listening. Your input really does matter.
Chris Edge
Program Director 93-3 KGSR
Hi Chris – Thanks so much for reading. I’m glad to know that you guys are listening. And know that your station is very loved. I also have to say, I’ve really enjoyed what ya’ll have played the last couple of days especially! I guess I was wrong on the advertising thing. I appreciate that you all are trying to cut back to allow listeners more KGSR time.
Shannon,
I was also a long time listener and my dial never moved off 107.1 but things definitely changed after the move to 93.3.
I would encourage you to listen to 90.5 KUT occasionally as you’ll hear a ton of new and different and Austin(!) music.
The best times to listen are Monday-Friday 9:00am-3:00pm and then weeknights after 8pm.
On Saturdays there is a fantastic show from 11:00AM-3:00PM.
Take care,
Deb
I have to say I’m thrilled with the changes and I hope it continues to trend towards more indie rock (think Absolute Radio out of London). I’ve been with KGSR since the beginning and I think they lost their way a little. I have faith they’ll find a good balance. By the way, earlier this summer I had been thinking that Andy Langer was doing his job better lately, instead of talking about himself all the time, when I happened to catch him on 101x going over the ACL lineup. Wow, can we say music snob? Just like in high school, putting people (musicians) down doesn’t make someone “cool”, just arrogant. The cool KGSR d.j.’s that I’ve grown old with were enthusiastic about music in an appealing, laid back way.
Intested in finding folks who have the KGSR Broadcast CD’s collection who would be interested in sharing music-I collected KFOG Live from the Archives CD’s contact me-I’d like to share music. Thanks (I live in the San Francisco Bay Area) Thanks Ron
If you listen online, and are looking for a station that is similar to the old KGSR format, try mvyradio, which is the indie station out of Martha’s Vineyard. I agree with others that the new KGSR format is boring.
I agree, it’s not exactly the KGSR I fell in love with when I moved to Austin in the early 80′s. I remember one day when first tuning in I wondered if I even had the right stations. However, that said, KGSR is still is my favorite station with KUT coming in at a close second. It’s a station that I can listen to with my 20 year old nephew when he comes to visit and we both are happy. I also understand the reasoning behind the changes. Unfortunately if they are not making the dollars its either small changes or goodbye. I just hope that the changes stay small and don’t continue on a large scale. Otherwise a lot of people will be looking for a new station.
Pingback: Mumford & Sons put on a passionate show at Stubbs « In Between
Pingback: A Reassuring Ceremony-Site Visit | Weddingbee